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Yet the means outlined here-a shadowy liaison between different private interest groups rooted in social media campaigns and public influence-is something the Democrats are very good at denouncing when such measures are being deployed against Democrats' political goals.

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'The handshake between business and labor was just one component of a vast, cross-partisan campaign to protect the election-an extraordinary shadow effort dedicated not to winning the vote but to ensuring it would be free and fair, credible and uncorrupted,' TIME reported.Ī free and fair election is of course a goal worth pursuing. Those tactics were laid out in a 2021 piece in TIME Magazine that exposed what it called 'the Shadow Campaign That Saved the 2020 Election' in a report that detailed alliances between tech companies, business giants, DNC operatives and 'left wing' activist groups. Biden had used on the campaign trail toward promoting vaccinations,' Flaherty, the White House director of digital strategy, told The New York Times. It amounted to 'repurposing the influencer marketing tactics that Mr. The goal was to create an ' influencer army.'īut even the vaccine influencer campaign wasn't the first of its kind of Biden.

Officials did something similar at the height of the COVID-19 pandemic, when the White House authorized thousand-dollar cash payments to influencers on TikTok as part of a campaign to encourage higher vaccination rates among young people. The results of the briefing-a humorously uniform bevy of tweets and videos-reveal how slippery the slope is between 'fighting misinformation,' 'civic duty,' and just spreading propaganda.Īnd yet, this is not the first time the Biden White House has deployed social media influencers to promote its agenda. qBCEA6r2C7- Libs of Tik Tok March 14, 2022 The White House told the TikTok influencers who were invited on the zoom call to blame the high gas prices on Putin.

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